More retailers are turning to artificial intelligence to help shoppers find clothes that fit their bodies, budgets, and personal styles. As one of today's hottest technology trends, AI translates vast volumes of retail data into rich, actionable insights so executives can make smart decisions faster. AI has evolved into a strategic asset in retail even as the sector faces overwhelming upheaval. AI guides retailers by delivering fact-based intelligence to help them better serve shoppers. This gives retailers a leg up in a market full of empowered consumers who expect omnichannel excellence, affordable fashions, and personalized marketing.

Hook has just rolled out what it is calling the first artificial intelligence generated fashion feed for consumers. The Hook Fashion Discovery is free and available at the App Store and on Google Play. Parent company Intelligence Node said the app features "user-friendly, editorial-style" content that aims to educate users "at a glance on trending styles and current bestsellers." The company said there are "millions of stockkeeping units featured" on the app, and that shoppers can search for "virtually any fashion item." The app is being positioned in the market to target Millennials.